WHO WE ARE

 Your blank canvas, without the overwhelm.

Our space blends industrial character with modern adaptability,
allowing every event to feel entirely original.

With transparent pricing, included essentials, and hands-on coordination, we simplify the planning process while elevating the final experience.

Couples & Clients

choose us because they value:

Creative freedom,
without chaos.
Clear guidance, 
without rigidity.
A space that adapts to them, not the other way around.

Built on Values.

This is how we work and why it feels different.

Our values shape who we partner with and how we show up.

They guide how we plan, communicate, and lead on event day, creating an experience where couples feel supported, vendors feel trusted, and our team shows up with care and pride.

We’re Better Together

True partnership with couples, vendors, and each other

Everyone Belongs Here

Inclusive, affirming, and assumptions-free by design

Calm Is Our Superpower

Steady, capable, and confident that every challenge is figureoutable.

Radical Clarity

Transparency, communication, and shared understanding.

Honor The Vision

Your day, your style, guided by experience

A Space Built to Evolve

Black and white photo of a large, multi-story brick industrial building with multiple windows, some with arched tops, and two prominent chimneys. Several vintage automobiles are parked in front of the building, with utility poles and a dirt road leading up to the structure.

Reinvention is in our DNA. This building has never stopped adapting and neither have we. 

  • 1904

    Built to Make Things

    Originally the W.H. McElwain Shoe Factory, these walls powered one of America’s largest footwear manufacturers when Manchester was known as Shoe City.

  • 1945

    Built to Adapt

    As industries evolved, so did the building. It became a trade school, then a circuit board manufacturer for more than 30 years, always focused on what comes next.

  • 2019

    Thoughtfully Reimagined

    Award-winning developer Liz Hitchcock transformed the space into The Factory on Willow, preserving its character while creating a vibrant live-work community.

  • 2022

    Built for Gathering

    The Venues at The Factory opened as a place for celebration, connection, and creativity, honoring the building’s past while making room for new stories.

Located in New Hampshire’s largest city, the venue offers the energy of an urban setting with the charm of a small town—surrounded by boutique shopping, local bookstores, vibrant nightlife, and convenient lodging. Just minutes from a regional airport, it provides effortless access for both local and traveling guests.
View Our Guide to Manchester

The Team

From first walkthrough to final send-off, we keep things simple, seamless, and stress-free—so you can fully enjoy your day.

  • Marlana

    FOUNDER & VENUE DIRECTOR

  • Courtney

    WEDDING & EVENT DIRECTOR

  • Taylor

    WEDDING & EVENT COORDINATOR

  • Julia

    FINANCE DIRECTOR

  • Bridget

    GUEST EXPERIENCE

  • Joslyn

    VENUE COORDINATOR

  • Amy

    GUEST EXPERIENCE

  • Conor

    COMMUNICATIONS SPECIALIST

  • Kim

    VENUE COORDINATOR

  • Jenna

    GUEST EXPERIENCE

  • Alice

    VENUE COORDINATOR

JOIN OUR TEAM

Fill out an Application HERE